Skip to content

Case study – B2B software

A unified design system for Aspin’s B2B sales suite

Aspin’s suite of B2B sales applications had grown up over years, across different frameworks and styles, and become visually disjointed. Their in-house team had the development skills but not the design ones, so they came to us.

Services
UX & design
Sector
B2B software
Stack
Tailwind CSS · Figma · HTML/CSS

What we did

We audited their components, chose Tailwind as the foundation, and standardised each element into a single consistent version. We presented the system in Figma for review – then delivered production-ready HTML/CSS snippets with documentation.

The outcome

The result is a complete online component library their developers build from every day, and a coherent visual identity across their product suite.

Digitals worked to the agreed timescale and were flexible when requirements needed adapting. The people we worked with complemented each other’s strengths, clearly listened to our requirements, and adapted accordingly.
Nathan Aspin
Managing Director, Aspin Management Systems

Tell us what’s not working

A 30-minute call, no pitch deck. Bring us a problem, a half-built system, or a platform you’ve inherited and can’t quite tame. If we’re not the right people for it, we’ll tell you – and point you to someone who is.

Or call us on 020 3433 1452